Wholesale isn’t failing because people don’t work hard. It’s failing because the tools make them work around the work, chasing PDFs, reconciling exports, duct-taping CRMs that were never designed for regulated, high-SKU sales.

Reps spend too much time administering the sale; leaders can’t see what’s moving the number until it’s too late. Meanwhile third-party marketplaces rent you your own customer relationships and have the audacity to charge per-transaction fees on top of it. Hard pass.

As seasoned technologists, we didn’t set out to make “another marketplace” or bolt-on CRM. We jumped into the trenches, running a retail and manufacturing operation and consulting for some of the world's largest CPG brands. We felt the pain: orders lost in inboxes, spreadsheet gymnastics, generic tools that didn’t fit the floor. So we built a platform around how wholesale actually works, side-by-side with the brands, distributors, and reps doing the job every day.