Buyer story
The cleanest, fastest menu he's used, and what it'll take to win his orders: Pinnacle Cannabis on Superbud Order
Sean Wetzonis, Owner · Pinnacle Cannabis · Quincy, MA
At a glance
- independent dispensary
- Quincy, MA
- owner-operator
- Legacy roots
- he prefers it over Apex
- Cleanest UI
- his one ask to switch
- More brands
The operator
Sean Wetzonis owns Pinnacle Cannabis, an independent dispensary in Quincy, MA. A longtime operator who came up through the legacy market before going licensed, Sean runs lean and moves fast. He is a believer in online wholesale ordering on any platform, and he has used most of them.
I'm busy. The best thing a brand can do is get on an online platform so I can order at midnight if I want. I'm not waiting around on a rep.
The challenge
Right now Sean does most of his ordering on Apex, for one reason: breadth. Nearly every brand he carries is on Apex, and he can find almost any of them without chasing down a brand-specific storefront link. He values that network effect, along with Apex's filtering and the COAs tied to each item and printed on every invoice. His frustration with Apex is the experience itself: the interface is clunky, dated, and slow.
With Superbud Order
The moment Sean got into Superbud, the difference was obvious. He calls the interface clean, modern, and fast, a clear step up from what he is used to. The one thing holding him back from moving more of his ordering over is brand selection: he needs more of the brands he carries on the platform. Close that gap, and he is an easy convert.
Your UI is clean, modern, and fast. Apex feels clunky and dated next to it. If Superbud had the brands Apex has, I'd be ordering here every time.
Why it matters
- Speed and simplicity: a clean, modern, fast menu he prefers over Apex outright.
- Order anytime: as a busy owner, he wants to place orders day or night without waiting on a rep.
- Brand breadth is the unlock: his one ask is more of his brands on the platform. That is what moves his volume over.